Horizontal Integration

Connectors

Tone & Voice Development | Content Strategy & Development | Copywriting

Horizontal Integration, the second-largest web design and development firm in the Twin Cities, brought me on to help shape a new brand voice to elevate the organization to a fuller-scale digital marketing agency.

A renowned event in the world of IT and digital marketing—the Sitecore Symposium—presented an opportunity for Horizontal Integration to establish a powerful presence as leaders in the Sitecore realm.

Sitecore Symposium Shirt Sitecore Symposium CoasterThis Is Our Domain

The playfully audacious tagline set the tone for twenty HI team members in uniform to command the Las Vegas conference space—inviting endless engagement from other attendees. By the time HI founding partner Chris Staley claimed the stage for his keynote, the audience knew exactly who HI was—and quickly learned of the firm’s impressive and extensive capabilities.

Are You Experienced?

Sitecore’s “Own the Experience®” tagline and the two conference tracks, “Harnessing big data to own the experience” and “Know every customer—own every experience” along with the symposium’s Rock and Roll Vegas theme offered us the perfect opportunity for a little word play while HI celebrated ten years as Sitecore leaders.

Symposium brochure advert—full spread:

Brochure Advert—full spread

Breakfast leave-behind, complete with a poker chip to invite interaction:

Sitecore leave-behind

Day 2 leave-behind, with a second chance—on HI:

Day 2 Drop

HI went platinum

An elite accolade from Sitecore, global leader in content management systems, afforded the perfect opportunity to showcase HI’s award and new direction.

We also used the opportunity to develop additional single-page campaigns to utilize Sitecore’s Digital Marketing Suite.

Sitecore Platinum Partner Single-page Site



Award-winning case studies.

Tailored geolocation version:

Sitecore Platinum Accolade MN Version


Starkey Hearing Foundation

Screen Shot 2015-12-18 at 3.35.13 PMContent Strategy | Copywriting

The primary goal of this site redesign was to address some chaotic UX problems—but also to highlight the strength and effectiveness of the organization. Some intensive research on charitable giving demonstrated that individuals are more motivated to donate to causes that appear to have a simple and attainable solution. The site’s story unfolds around the impact one donation can have on one single individual and the cumulative effect on communities and, in turn, the entire globe.


 

LifeInsurance.com

Screen Shot 2015-11-22 at 5.32.58 PM

Tone & Voice Development | Content Strategy & Development | Copywriting

Financial services leader Northwestern Mutual leveraged the enviable url, LifeInsurance.com, to appeal to a younger population (think: Millennial and Gen X) who is—for the most part—vastly undereducated on financial products like life insurance.

The tone is educational, never preachy or sales-y, and the bitesized content and interactive elements ensure a less-than-titillating topic is still engaging.

Screen Shot 2015-11-22 at 5.38.01 PM

Screen Shot 2015-11-22 at 5.38.28 PM

Screen Shot 2015-11-22 at 5.39.02 PM


 

Michael Foods

All-Day Breakfast Recipe Selector:

Screen Shot 2016-02-19 at 10.23.31 PM.png

Copywriting


 

True Talent Group

2014 Talent Forecast:

2014-Talent-Forecast

Content Development | Copywriting | Art Direction

The Talent Forecast is an annual report concerning recruitment and retention trends that affect the creative, marketing and interactive industry. This deeply researched document distinguishes the client as a true thought leader in the industry.

view additional true talent group work

 biota Landscape Design + Build

Content Development | Copywriting | Art Direction

Print invitation for annual branded event:

MN Spring Kickoff Print Invitation (front)
Minnesota Spring Kickoff Print Invitation (front)
MN Spring Kickoff Print Invitation (back)
Minnesota Spring Kickoff Print Invitation (back)
Additional event support: Email and Email Reminder.

Website portfolio pages | Project title development:


Epicurean's Piazza Private Sanctuary Rustic VerandaGrounded Architecture Nouveau Front Yard

view additional biota work

 Triple Crown BBQ

Label redesign and sell sheet:

Triple Crown BBQ Sauce

Triple Crown BBQ Sauce Sell Sheet

Content Development | Copywriting


Grumpy’s

Website Redesign:

Homepage

Content Strategy & Development | Copywriting


Additional Featured Work


African Children Today

Website and support materials:

African Children Today Homepage

Tone & Voice Development | Content Strategy & Development | Copywriting

Website navigation, information hierarchy planning and content development.


biota Landscape Design + Build

biota Midwest Home and Garden Guide
Home and Garden Show Support Piece

Content Development | Copywriting | Community Management Support

Website development and event support, ongoing print, web, social media and PR content development.

Select email marketing:

Midwest Home—Home Dish Blog

Breadsmith: Full-Spectrum Marketing

Breadsmith Spring Homepage
Spring Website Homepage
Sugar Cookie POP
New Product In-Store Point of Purchase Display
Coconut Scones POP
Point of Purchase Display
Stollen Sign
Display Sign for Third-Party Boutique Grocer
Butter Keeper POP
In-Store Poster

Content Development | Copywriting | Community Management

Ongoing print, web and in-store support, ongoing email, blog and social media content development.

Select email marketing:

Bridon Cordage: Website and Support Materials

Bridon Cordage Homepage

Content Development | Copywriting | Community Management Support

Website navigation, information hierarchy planning and content development. Ongoing print and web support, ongoing blog and social media content development.


Hello New Job: Website and Support Materials

Hello New Job

 Print bookmark launch support piece:

Hello New Job Bookmark

 Content Development | Copywriting | Community Management Support

Website navigation, information hierarchy planning and content development. Ongoing print and web support, ongoing blog and social media content development.


 Herdsman Brand: Email Marketing

Herdsman Email April

 Content Development | Copywriting | Community Management Support

Ongoing email, web, social media and PR content development.

Recent email marketing:

Mojo Monkey Donuts Homepage
Homepage

 Content Development | Copywriting | Community Management

Ongoing print and web support, ongoing email, blog and social media content development.

Select email marketing:

True Talent Group:Full-Spectrum Marketing

How It Works—Recruiters
Downloadable Print Piece: How It Works

Content Development | Copywriting | Community Management Support

Ongoing print and web support, ongoing email, blog and social media content development.

Select email marketing:

True Fuel Blog


Transit for Livable Communities (TLC): Annual Print Newsletter

TLC 2013

Editing | Art Direction



I also have extensive experience writing on these topics:

  • Agriculture
  • Architecture
  • Consulting
  • Financial Services and Insurance
  • Health and Beauty—cosmetology and skincare
  • Human Resources
  • Intercultural Communication
  • Leadership and Development
  • Nonprofits
  • Sustainability
  • Travel and Tourism
  • …and more!


Looking for something a bit lighter? Visit my personal travel and lifestyle blog, Hobo Siren.

Hobo Siren

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s