Horizontal Integration
Tone & Voice Development | Content Strategy & Development | Copywriting
Horizontal Integration, the second-largest web design and development firm in the Twin Cities, brought me on to help shape a new brand voice to elevate the organization to a fuller-scale digital marketing agency.
A renowned event in the world of IT and digital marketing—the Sitecore Symposium—presented an opportunity for Horizontal Integration to establish a powerful presence as leaders in the Sitecore realm.
This Is Our Domain
The playfully audacious tagline set the tone for twenty HI team members in uniform to command the Las Vegas conference space—inviting endless engagement from other attendees. By the time HI founding partner Chris Staley claimed the stage for his keynote, the audience knew exactly who HI was—and quickly learned of the firm’s impressive and extensive capabilities.
Are You Experienced?
Sitecore’s “Own the Experience®” tagline and the two conference tracks, “Harnessing big data to own the experience” and “Know every customer—own every experience” along with the symposium’s Rock and Roll Vegas theme offered us the perfect opportunity for a little word play while HI celebrated ten years as Sitecore leaders.
Symposium brochure advert—full spread:
Breakfast leave-behind, complete with a poker chip to invite interaction:
Day 2 leave-behind, with a second chance—on HI:
HI went platinum
An elite accolade from Sitecore, global leader in content management systems, afforded the perfect opportunity to showcase HI’s award and new direction.
We also used the opportunity to develop additional single-page campaigns to utilize Sitecore’s Digital Marketing Suite.
Tailored geolocation version:
Starkey Hearing Foundation
Content Strategy | Copywriting
The primary goal of this site redesign was to address some chaotic UX problems—but also to highlight the strength and effectiveness of the organization. Some intensive research on charitable giving demonstrated that individuals are more motivated to donate to causes that appear to have a simple and attainable solution. The site’s story unfolds around the impact one donation can have on one single individual and the cumulative effect on communities and, in turn, the entire globe.
LifeInsurance.com
Tone & Voice Development | Content Strategy & Development | Copywriting
Financial services leader Northwestern Mutual leveraged the enviable url, LifeInsurance.com, to appeal to a younger population (think: Millennial and Gen X) who is—for the most part—vastly undereducated on financial products like life insurance.
The tone is educational, never preachy or sales-y, and the bitesized content and interactive elements ensure a less-than-titillating topic is still engaging.
Michael Foods
All-Day Breakfast Recipe Selector:
Copywriting
True Talent Group
2014 Talent Forecast:
Content Development | Copywriting | Art Direction
The Talent Forecast is an annual report concerning recruitment and retention trends that affect the creative, marketing and interactive industry. This deeply researched document distinguishes the client as a true thought leader in the industry.
view additional true talent group work
biota Landscape Design + Build
Content Development | Copywriting | Art Direction
Print invitation for annual branded event:
Additional event support: Email and Email Reminder.
Website portfolio pages | Project title development:
view additional biota work
Triple Crown BBQ
Label redesign and sell sheet:
Content Development | Copywriting
Grumpy’s
Website Redesign:
Content Strategy & Development | Copywriting
Additional Featured Work
African Children Today
Website and support materials:
Tone & Voice Development | Content Strategy & Development | Copywriting
Website navigation, information hierarchy planning and content development.
biota Landscape Design + Build
Content Development | Copywriting | Community Management Support
Website development and event support, ongoing print, web, social media and PR content development.
Select email marketing:
Breadsmith: Full-Spectrum Marketing
Content Development | Copywriting | Community Management
Ongoing print, web and in-store support, ongoing email, blog and social media content development.
Select email marketing:
Bridon Cordage: Website and Support Materials
Content Development | Copywriting | Community Management Support
Website navigation, information hierarchy planning and content development. Ongoing print and web support, ongoing blog and social media content development.
Hello New Job: Website and Support Materials
Print bookmark launch support piece:
Content Development | Copywriting | Community Management Support
Website navigation, information hierarchy planning and content development. Ongoing print and web support, ongoing blog and social media content development.
Herdsman Brand: Email Marketing
Content Development | Copywriting | Community Management Support
Ongoing email, web, social media and PR content development.
Recent email marketing:
- April 2014
- March 2014
- February 2014
Mojo Monkey Donuts: Website Support and Full-Spectrum Marketing
Content Development | Copywriting | Community Management
Ongoing print and web support, ongoing email, blog and social media content development.
Select email marketing:
True Talent Group:Full-Spectrum Marketing
Content Development | Copywriting | Community Management Support
Ongoing print and web support, ongoing email, blog and social media content development.
Select email marketing:
Transit for Livable Communities (TLC): Annual Print Newsletter
Editing | Art Direction
I also have extensive experience writing on these topics:
- Agriculture
- Architecture
- Consulting
- Financial Services and Insurance
- Health and Beauty—cosmetology and skincare
- Human Resources
- Intercultural Communication
- Leadership and Development
- Nonprofits
- Sustainability
- Travel and Tourism
- …and more!
Summer Grimes 